media news
Sat, 19 May 2012
Study reveals that viewers engage in seven types of social TV activities per week
A new Viacom study on social media has revealed that viewers engage around seven different types of social TV activities per week. Viacom's national online survey looked at research from 1,500 Viacom Media Networks viewers aged 13-54. The research found that young viewers who watch TV with “others” score 85% among all respondents. Searching supplemental TV content was at 61%, while viewing TV show clips on social networks was at 58%.
Furthermore, Viacom found that the leading source of discovery of social TV services is through search (38%), followed by social networks (26%) and commercials in shows (22%).
Read More at MediaPost.com
Sat, 19 May 2012
E-commerce grows by 15.4% in Q1
According to an estimate by the U.S. Commerce Department, e-commerce sales totaled $50.27 billion in the first quarter, up 15.4% from $43.58 billion in the first quarter of 2011. It is the first time e-commerce sales have topped $50 billion outside the fourth quarter, the busiest quarter for online sales. This figure accounts for 4.9% of total retail spending in the quarter, up from 4.6% a year ago.
Read More at InternetRetailer.com
Sat, 19 May 2012
Facebook makes NASDAQ debut, ends first day at $38.23
Facebook made its NASDAQ debut on Friday. Mark Zuckerburg appeared via a video link from the firm's headquarters in California to introduce the stock. However, technical glitches at the Nasdaq Stock Market delayed the trading by half an hour. Facebook shares ended their first day of trading at $38.23, barely above the company's initial pricing of $38. Shares in the social network initially rose more than 10% to $42, before quickly falling back.
Read More at BBC.co.uk
Thu, 17 May 2012
Study reveals that apps are still leading content portals for mobile
According to data released by Nielsen, apps are still the main way of accessing content on mobile devices, as the time spent on apps (versus mobile web browsers) has increased to 81% from 73% over the past year. The data revealed that the top five apps are Facebook, YouTube, Google Play, Google Search and Gmail, while the most dominant smartphone platforms are Android and iOS, accounting for 88% of downloads. Nielsen's data also indicated that the average time spent on apps per day has increased by two minutes to a total of 39 minutes a day.
Read More at MediaPost.com
Thu, 17 May 2012
One in five viewers watch a show after reading about it online
Social media is dramatically changing the way viewers are watching and talking about their favorite programs. According to a poll by Horowitz Associates,19% of viewers begin watching a show after reading about it on a social network or blog. The poll also revealed that viewers head online to get additional information about shows and content, as 23% of those polled said they had visited a website or used an app that provided more content about a show. Meanwhile, 39% of the respondents had used the internet to search for more information about something they saw on television.
Read More at eMarketer.com
Thu, 17 May 2012
Web TV on the rise in the Middle EastAlthough traditional stations still dominate the television braodcasting, about 10 regional Web television services have been launched as more viewers in the Arab world watch films and TV series online. "Web TV will completely revolutionize how video content is distributed and consumed," says Samer Abdin, the co-founder of Istikana. The number of regional web TV services is expected to increase, and change the television industry dramatically. "It's not that broadcasters are going to die, it's that they need to adapt," says Nick Grande, the managing director of ChannelSculptor, a television consultancy in Dubai. Read More at TheNational.ae